Our Leadership Team
Chairman and CEO
Ron Sellers' Bio
Ron Sellers established Sellers Benefits Group, which provides corporate and personal insurance services, including group benefit products, life insurance and annuities, estate planning and wealth preservation, business succession planning and executive benefits.
Ron received his Bachelor of Science degree in risk management from Florida State University in 1969 and later began his career with Mass Mutual as a life insurance agent. In 1975 he formed Ron Sellers & Associates, Inc. as President and CEO. Ron is a Chartered Life Underwriter (CLU), having received his designation in 1983. He has been managing the growth and expansion of RSA, as a leading consulting firm in the areas of business retirement, group employee benefits, PEOs and business/individual life benefits, with clients across the state of Florida and the U.S.
Ron has been a qualified Million-Dollar Round Table member since 1975 and is a qualified Lifetime MDRT Member. During his years with the Boston Patriots, he was a stockbroker for Burgess & Leith, a Boston regional brokerage firm. Ron has been a frequent speaker on issues related to corporate insurance benefits, retirement plans and business succession planning.
In 2012, Ron Sellers & Associates, Inc. and The Florida Retail Federation established a joint venture, FRF Benefits, in order to deliver company retirement plans and services, payroll, HRM and employee benefits/services to the Florida Retail Federation’s members. These products and services are attracting new Florida-based as well as members/businesses, from other states. Ron is the President & CEO of FRF Benefits.
Ron is a former member of Florida State University’s Foundation Board, and for more than twenty years, a member of FSU’s Business School Advisory Board. He was a former member of the State of Florida Chamber of Commerce Board, the Florida Petroleum Marketers & Convenience Store Association Board, a former member of the State of Florida Golf Association, a former president of Mayacoo Lakes Country Club, a former Chairman of the Melanoma Golf Tournament in 2010 and 2011, a member of the Country Club of Mirasol, Palm Beach Gardens, Florida, a member of the University Center Club, Tallahassee, Florida and a member of the Breakers, of Palm Beach Florida.
Ron was a Consensus All-America football player at FSU, 1967-1968. Ron still holds 17 receiving and scoring records at FSU- including five touchdowns against Wake Forest and was named “National Football Player of the Week” by Sports Illustrated in 1967. He was the #1 draft pick for the Boston Patriots in 1969. He was traded in 1972 to the Dallas Cowboys, where he caught the winning TD from Roger Staubach to beat the San Francisco 49ers in a playoff game. Ron finished his career with the Miami Dolphins where as Super Bowl Champions, Miami and Ron won Super Bowl VIII against the Minnesota Vikings.
Ron has been inducted into 10 Sports Hall of Fames and was FSU’s first football player to be inducted into the National College Football Hall of Fame (1987). Ron was honored to be inducted into the Hall of Fame in all three post season bowl games during his career at FSU – the Gator Bowl, Peach Bowl and Sun Bowl.
In 2007, Ron was honored by being named to The State of Florida’s “100 Greatest High School Football Players in Florida History.”
Rob Chomo's Bio
Rob Chomo joined Sellers Benefits Group in 2019 as its President. Rob has been in the employee benefits space since 1998. He began his insurance career at the Avedon Group Ltd in Annapolis, Maryland where he was able to build a personal practice of over 225 corporate clients. In 2005, Rob purchased his block of business and joined the Employee Benefits division of Northwestern Mutual.
Rob’s responsibilities at Northwestern Mutual included growing the sales division and initially managing a sales team of 12 members. Rob played an important part in building relationships with the Northwestern Mutual financial representatives and built a distribution channel with over 50 financial representatives.
In 2012, Rob bought the block of business and created Employee Benefit Services of Maryland, serving as its Chief Executive Officer and Managing Partner. Under Rob’s leadership, EBS experienced significant growth. He was responsible for making sure EBS effectively and efficiently met its corporate goals, which included setting a strategic vision for the company to include internal growth both in sales and administration resulting in increased bottom line revenue and the highest level of customer satisfaction.
In 2016, Rob relocated to Southwest Florida as the Executive of Business Strategy for Brown and Brown of Southwest Florida. He was asked to create a forward-thinking value proposition and a unique “go to market” strategy, making sure technology was a big part of how corporations are getting out in front of compliance, benefit administration and health plan management.
Rob graduated from the University of Maryland in 1995 where he had a successful lacrosse career. He lives in Palm Beach Gardens with his wife Chrissie. They have two daughters, Haelle who attends Georgetown University, where she is a member of the women’s lacrosse team, and Ema who attends Baylor University studying nursing.
Chief Administrative Officer
Julie Denmon's Bio
Julie Denmon began her insurance career in 1980 with Fidelity Mutual Life Insurance Company in the life and annuity new business division and went on to become the Operations and Compliance Manager for Sagemark Consulting, a national securities and financial planning firm.
Julie has over 39 years of progressive experience in the life, health and financial planning disciplines serving in operations, human resources, securities compliance, retirement planning and life sales. Julie holds a 215 license and a Long Term Care Professional designation. She also earned her Human Resources Certification from Villanova University.
Before starting her career in the insurance industry, Julie served in the United States Air Force in Alaska where she was named Airman of the Year two consecutive years and awarded two commendation medals. She currently lives in Orlando, Florida.
Chief Financial Officer
Melodie Shipton-Broome's Bio
Melodie Shipton joined Sellers Benefits Group as its Chief Financial Officer in November 2015 and manages all aspects of financial reporting, tax compliance and risk management. She believes that providing complete and accurate information is essential for day to day business decisions as well as long-term strategies.
Prior to joining SBG, Melodie worked over 25 years in the real estate development industry primarily for The Goodman Company where she rose from contracted consultant, to Controller and finally to CFO. After graduating in 1982 from Florida Atlantic University with a Bachelor of Science in Accounting, she became a Certified Public Accountant in 1983 and honed her accounting, tax and audit skills while working 8 years in public accounting with KMG Main Hurdman (now known as KPMG) and Laventhol and Horwath.
Outside of her CFO duties, Melodie enjoys photography and works with her husband in his photography business, has been Chairman of the Finance Committee at her church where she is blessed to serve on the worship arts team playing keyboard and saxophone, and spends as much time as possible with her 93-year old father in North Carolina.
Senior Vice President
Vice President, Senior Account Executive
Sr. Executive Assistant to the Chairman and CEO
Maria Lermas Amoros